Kim Kardashian

Kim Kardashian

If there's one thing about Kim Kardashian that we can agree on, it's that she is serious about her business. Sure, you could argue over whether she's a feminist icon or the embodiment of unrealistic ideals until the cows come home, but one thing you cannot deny is her entrepreneurial spirit.

However, that's not to say she hasn't done some dubious deals along the way, and there's no doubt that some of her business ventures have been better than others. Take the Kardashian Kard in partnership with MasterCard that Kim and her sisters launched in 2010 – a preloaded debit card that was swiftly taken off the market after criticism of sky-high fees. Then there was Kimono, the predecessor to Kim's shapewear brand SKIMS, which caused global outrage due to the appropriation of the Japanese word.

However, as any great entrepreneur would, Kim has proved herself adaptable, tenacious and resilient, learning from her failures and coming back stronger, with SKIMS reaching a whopping $ 4 billion valuation this year. Seriously impressive.

we've rounded all of her business ventures up and ranked them in order of greatness because, quite frankly, it's not bad for a girl “with no talent”.

1. Skims
Despite a rocky start and global outrage over Kim's appropriation of the word Kimono, Kim successfully renamed her “solutionwear” business to SKIMS, which launched in 2019 and has since grown into a multi-billion dollar brand. Now, Skims is available across the world and offers a vast range of smoothing and contouring underwear, as well as loungewear and pyjamas.

2. KKW Fragrance
Calling upon her previous experience in perfumery, Kim launched a collection of three scents – Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud – under new label KKW Fragrance in 2017. Since, the brand has grown to offer a wide variety of perfumes, from floral to citrus, including the famous KKW Body, which comes in a bottle modelled after Kim's own body, and a number of collaborations with members of her family. 

3.Dash Boutique
The Dash Boutique in Calabasas, California, was where it all started for the three sisters, opening its doors in 2006. The boutique stocked a selection of high-end clothing and accessories and, throughout its 12 years of operation, expanded into multiple locations, including Miami and Manhattan.

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4. Kim's first perfume
After a monumental bust-up with her sisters that was documented on Keeping Up With The Kardashians, Kim renamed her first perfume venture from Dashing (inspired by the sisters' boutique Dash) to Kim Kardashian Eau De Parfum. The fragrance was a sophisticated bouquet of jasmine, tuberose, gardenia, with a dry-down of tonka bean, jacaranda wood and sandalwood, which paved the way for Kim to develop her perfume authority.

5.Kardashian Beauty
Originally launched as Khroma Beauty in 2012 before a lawsuit that saw the sisters rename it to Kardashian Beauty, the range, which included makeup and later haircare, was a bit of a disappointment. The pigment payoff was far from remarkable and the packaging looked a little cheap – not what you would expect from three beauty aficionados.